Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is … Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing … aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each …

particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing … graduate students majoring in Business Administration, Marketing or Management; practitioners who wish to obtain compact and … practice-oriented information on current concepts About the Authors Joachim Zentes is Professor of Management and Marketing at …