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Was wir morgen essen werden : Herausforderungen und Perspektiven für das Agrarmarketing der Zukunft ; Festschrift für Walter Schiebel
Haas, Rainer (ed.); Schiebel, Walter (honouree) - 2009
Persistent link: https://www.econbiz.de/10003798743
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree);  … - 2012
Persistent link: https://www.econbiz.de/10009620589
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Beziehungsmarketing mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia (ed.); Griese, Kai-Michael (contributor) - 2000
Persistent link: https://www.econbiz.de/10001494514
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
Haas, Alexander (ed.); Diller, Hermann (honouree);  … - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003224217
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Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred (ed.); Meffert, Heribert (contributor);  … - 1994
Persistent link: https://www.econbiz.de/10000423352
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Hommage à Brigitte Desaigues : numéro special
Abraham-Frois, Gilbert (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003607847
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner (honouree) - 1994
Persistent link: https://www.econbiz.de/10000507908
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Essays in the theory and measurement of consumer behaviour : in honour of Sir Richard Stone
Deaton, Angus (ed.); Stone, Richard (honouree) - 1981
Gorman, W.M. Some Engel curves.--Johansen, L. Suggestions towards freeing systems of demand functions from a strait-jacket.--Deaton, A.S. Theoretical and empirical approaches to consumer demand under rationing.--Theil, H. and K. Laitinen. The independence transformation.--Fedorenko, N.P. and...
Persistent link: https://www.econbiz.de/10000074000
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Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
Baier, Daniel (contributor); Decker, Reinhold (contributor) - 1995
Persistent link: https://www.econbiz.de/10000911973