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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
Aichner, Thomas (ed.); Salvador, Fabrizio (ed.);  … - 2023
Evolution of Product Configurators -- 7: Customized Digital Marketing Communications -- 8: Online Shopping Preferences in Mass … operations management, information technology, entrepreneurship, marketing, and organizational perspective. Thomas Aichner is an … Associate Professor of Marketing who held academic positions at leading Universities and Business Schools in Austria, Germany …
Persistent link: https://www.econbiz.de/10014318553
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Wyzwania współczesności informacja - wiedza - zarządzanie
Różański, Jerzy (contributor) - 2013
Persistent link: https://www.econbiz.de/10010225879
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The emergence and impact of consumer brand empowerment in online social networks : a proposed ontology
Boyd, D. Eric; Clarke, Theresa B.; Spekman, Robert E. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 516-531
Persistent link: https://www.econbiz.de/10010423854
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
Wagner, Udo (ed.); Fritz, Wolfgang (honouree);  … - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009243480
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Phenomenology and social reality : essays in memory of Alfred Schutz
Natanson, Maurice Alexander (contributor) - 1970
Persistent link: https://www.econbiz.de/10004656916
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Beyond "caste-typing"? : Caroline Robinson Jones, advertising pioneer and trailblazer
Davis, Judy Foster - In: Journal of historical research in marketing 5 (2013) 3, pp. 308-333
Persistent link: https://www.econbiz.de/10009793486
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Special issue on: Internet marketing and advertising : a tribute to editor Emerita Professor Hsiuju Rebecca Yen
Li, Eldon Yu-zen (ed.); Chang, Fang-Kai (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014442659
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree);  … - 2012
Persistent link: https://www.econbiz.de/10009620589
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Pioneering consumer economist : Elizabeth Ellis Hoyt (1893 - 1980)
Parsons, Elizabeth - In: Journal of historical research in marketing 5 (2013) 3, pp. 334-350
Persistent link: https://www.econbiz.de/10009793484