Part I - Value Creation and Selling Services -- Part II - Business Negotiations and Sales in B2B -- Part III - Using Technology and Innovation to Increase Sales and Study Consumers -- Part IV - Selling More or Consuming Less?

Chapter 1. Civilizations -- Part I. Applied Econometrics -- Chapter 2. A Different Approach to Deriving Price and Income Elasticities: Applications to Telecommunications -- Chapter 3. A Cross-Country Analysis of ICT: Diffusion & Global Competitiveness -- Chapter 4. Adoption of E-Commerce by...