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The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in detail. Thoroughly revised throughout it covers all key topics including social media, SEO, email...

"The steady but slow recovery of the U.S. economy means that both consumers and businesses are carefully considering their spending patterns and investments. Both -private-and public-sector employers are cautiously adding new employees if they see an increased demand for their products or...