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Interactive services marketing
Fisk, Raymond P.; Grove, Stephen J.; John, Joby - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10001921694
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Labour market segmentation in Malaysian services
Khong How Ling - 2010
Persistent link: https://www.econbiz.de/10008660112
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Global sourcing of services : strategies, issues and challenges
Palvia, Shailendra (ed.); Palvia, Prashant (ed.) - 2017
Persistent link: https://www.econbiz.de/10011477800
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The purchasing of business services : performance excellence study 2016
Hofmann, Erik; Hänsel, Martin; Vollrath, Carsten - procure.ch; Swissmem; Innovative Management-Partner … - 2016 - 1st edition
Persistent link: https://www.econbiz.de/10011585989
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Marketing
Berkowitz, Eric N. (contributor) - 1992 - 3. ed
Persistent link: https://www.econbiz.de/10000856650
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000858634
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The practice of marketing management : analysis, planning, and implementation
Cohen, William A. - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10000833499
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Principles of marketing
Lamb, Charles W. - 1992
Persistent link: https://www.econbiz.de/10000835649
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Principles of marketing
Diamond, Jay; Pintel, Gerald - 1991 - 4. ed
Persistent link: https://www.econbiz.de/10000835693