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A literature review, classific...
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Internationales Marketing
43
International marketing
42
USA
19
Multinationales Unternehmen
18
Transnational corporation
18
United States
18
Welt
15
World
15
International market entry
10
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10
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9
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9
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3
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3
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2
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2
Internationale Kooperation
2
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2
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Glossary included
Article in journal
17,396
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17,396
Graue Literatur
2,998
Non-commercial literature
2,998
Working Paper
2,839
Aufsatz im Buch
2,514
Book section
2,514
Arbeitspapier
2,428
Hochschulschrift
595
Collection of articles of several authors
557
Sammelwerk
557
Thesis
433
research-article
426
Lehrbuch
242
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222
Bibliografie enthalten
213
Bibliography included
213
Textbook
213
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186
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186
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158
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154
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127
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127
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123
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123
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116
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106
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104
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80
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78
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74
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Czinkota, Michael R.
8
Ronkainen, Ilkka A.
8
McCarthy, Edmund Jerome
6
Perreault, William D.
6
Ball, Donald A.
4
Geringer, John Michael
4
Hill, Charles W. L.
4
Minor, Michael
4
Moffett, Michael H.
4
Cannon, Joseph P.
3
Daniels, John Day
3
McCulloch, Wendell H.
3
Radebaugh, Lee H.
3
Sullivan, Daniel P.
3
Albaum, Gerald S.
2
Boone, Louis E.
2
Duerr, Edwin
2
Frantz, Paul L.
2
Green, Mark C.
2
Keegan, Warren J.
2
Kurtz, David L.
2
McNett, Jeanne M.
2
Aaker, David A.
1
Cateora, Philip R.
1
Cronk, Thomas
1
Cundiff, Edward W.
1
Dahringer, Lee D.
1
Day, George S.
1
Dlabay, Les
1
Farrell, Carlyle A.
1
Gates, Roger
1
Gillespie, Kate
1
Goldsmith, Howard R.
1
Hennessey, Hubert D.
1
Hilger, Marye T.
1
Jain, Subhash C.
1
Josiassen, Alexander
1
Keaveney, Susan M.
1
Kohlert, Helmut
1
Kumar, V.
1
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McGraw-Hill/Irwin series in marketing
2
Always learning
1
Cengage learning
1
Irwin perspectives in international business
1
Studium
1
The Harcourt College Publishers series in management
1
Source
All
ECONIS (ZBW)
43
Showing
1
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10
of
43
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date (newest first)
date (oldest first)
1
Marketing in the international environment
Cundiff, Edward W.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000749577
Saved in:
2
Marketing: an international perspective
Cateora, Philip R.
;
Keaveney, Susan M.
-
1987
Persistent link: https://www.econbiz.de/10000754539
Saved in:
3
Export strategy
Jain, Subhash C.
-
1989
-
1. publ.
Persistent link: https://www.econbiz.de/10000766540
Saved in:
4
Basic marketing : a marketing strategy planning approach
Perreault, William D.
;
Cannon, Joseph P.
;
McCarthy, …
-
2009
-
17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
Saved in:
5
International business
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
;
Moffett, …
-
2009
-
European ed.
Persistent link: https://www.econbiz.de/10003743754
Saved in:
6
International business : the challenge of global competition
Ball, Donald A.
;
Geringer, John Michael
;
Minor, Michael
; …
-
2010
-
12th ed.
Persistent link: https://www.econbiz.de/10003782043
Saved in:
7
Marketing research
McDaniel, Carl D.
;
Gates, Roger
-
2010
-
Eighth edition, international student version
Persistent link: https://www.econbiz.de/10003775410
Saved in:
8
Basic marketing : a global-managerial approach
Cannon, Joseph P.
;
Perreault, William D.
;
McCarthy, …
-
2008
-
16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
Saved in:
9
International business : competing in the global marketplace
Hill, Charles W. L.
-
2007
-
6. ed., intern. student ed.
Persistent link: https://www.econbiz.de/10003332549
Saved in:
10
Export management : a European perspective
Veldman, J.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003970877
Saved in:
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