Futrell, Charles M. - 2014 - Thirteenth edition
what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to … ethical focus, the 13th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical …"Fundamentals of Selling, 13e trains readers on a detailed, yet broad, step-by-step selling process that is universal …