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Marketing mit interaktiven Medien : Strategien zum Markterfolg
Albers, Sönke (ed.) - 1998
Persistent link: https://www.econbiz.de/10000665335
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Handbuch Web Mining im Marketing : Konzepte, Systeme, Fallstudien
Hippner, Hajo (ed.); Merzenich, Melanie (contributor);  … - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001646789
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Profitable e-marketing : success strategies that pay off
Bredenberg, Al - 2002
Persistent link: https://www.econbiz.de/10001630018
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Ökonomie der Musikindustrie
Clement, Michel (ed.) - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002509244
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Electronic commerce : Grundlagen und Perspektiven
Wamser, Christoph (ed.) - 2000
Persistent link: https://www.econbiz.de/10014274176
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Handbook of media economics ; Volume 1B
Anderson, Simon P. (ed.); Waldfogel, Joel (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011419940
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Économie des nouvelles technologies : Internet, télécommunications, informatique, audiovisuel, transport aérien
Volle, Michel - 1999
Persistent link: https://www.econbiz.de/10013556292
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Management and economics of communication
Rimscha, M. Bjørn von (ed.); Kienzler, Stephanie (ed.) - 2020
Persistent link: https://www.econbiz.de/10011791795
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Branchenspezifisches Marketing : Grundlagen, Besonderheiten, Gemeinsamkeiten
Tscheulin, Dieter K. (ed.) - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001541833
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The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E. - 2010 - 4. ed.
Persistent link: https://www.econbiz.de/10003892475