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Online advertising : the impact of targeted advertising on advertisers, market access and consumer choice : study requested by the IMCO committee

Fourberg, Niklas; Taş, Serpil; Wiewiorra, Lukas; … - Europäisches Parlament / Policy Department for … - 2021

Persistent link: https://www.econbiz.de/10012621729

Good practice guide on online advertising : protecting consumers in e-commerce

OECD - 2019

elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these … businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements …

Persistent link: https://www.econbiz.de/10012101300

Online advertising and marketing directed toward children

1999

Persistent link: https://www.econbiz.de/10013456616

Online advertising : trends, benefits and risks for consumers

OECD - 2019

Online advertising is now the dominant form of advertising in many OECD countries, and offers businesses the ability to … reach consumers in ways that could only have been imagined previously. Online advertising has the potential to benefit … consumers through more relevant and timely advertising, and by funding a host of “free” online services. However, it also raises …

Persistent link: https://www.econbiz.de/10011976113

Digitization, copyright, and the welfare effects of music trade

Aguiar, Luis; Waldfogel, Joel - 2014

Since the launch of the iTunes Music Store in the US in 2003 and in much of Europe in the following years, music trade has shifted rapidly from physical to digital products, raising the availability of products in different countries. Despite substantial growth in availability, the available...

Persistent link: https://www.econbiz.de/10011979750

Search costs, information exchange and sales concentration in the digital music industry

Duch-Brown, Néstor; Martens, Bertin - 2014

It is often assumed that consumers benefit from the internet because it offers a "long tail" with more variety of products to choose from. However, search costs may block the long tail effect and result in the dominance of superstars. This paper examines the variety hypothesis in the entire...

Persistent link: https://www.econbiz.de/10011979942

Supply-side barriers to cross-border ecommerce in the EU Digital Single Market

Cardona, Mélisande; Martens, Bertin - 2014

Between 2009 and 2012 the percentage of online consumers in the EU who made online purchases in another EU Member State increased from 8 to 11 per cent, below the target of 20 per cent put forward in the EU Digital Agenda. Both, subjective perceptions on the consumer side or objective barriers...

Persistent link: https://www.econbiz.de/10011979955

Barriers to cross-border ecommerce in the EU Digital Single Market

Duch-Brown, Néstor; Martens, Bertin - 2015

This report presents empirical evidence about the internationalisation of European online firms. After describing some characteristics that define the internationalisation of firms engaged in online activities, it mainly focuses on the obstacles that these firms face when trying to sell their...

Persistent link: https://www.econbiz.de/10011980194

The impact of online sales on consumers and firms : evidence from household appliances

Duch-Brown, Néstor; Grzybowski, Lukasz; Verboven, Frank - 2015

In this paper, we estimate a differentiated products demand model to ask three questions regarding the introduction of e-commerce. First, we ask whether the online distribution channel has increased total sales, or only diverted sales from traditional channels. We find that there is some market...

Persistent link: https://www.econbiz.de/10011980307

An economic policy perspective on online platforms

Martens, Bertin - 2016

This report provides an overview of the relevant economic research literature on platforms or multi-sided online markets. It discusses platforms from a regulatory policy angle, including potential market failures in platforms, the extent of self-regulation and possible regulatory responses...

Persistent link: https://www.econbiz.de/10011980703