elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these … businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements …

Online advertising is now the dominant form of advertising in many OECD countries, and offers businesses the ability to … reach consumers in ways that could only have been imagined previously. Online advertising has the potential to benefit … consumers through more relevant and timely advertising, and by funding a host of “free” online services. However, it also raises …