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A dynamic product line model : theory, evidence, strategy
Simon, Hermann - 1984
Persistent link: https://www.econbiz.de/10000709162
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Pharmamarketing
Drees, Norbert (contributor) - 2013
Persistent link: https://www.econbiz.de/10010338960
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Positionierung einer erfolgreichen Arzneimittelmarke
Marschall, Daniela - 2007
Persistent link: https://www.econbiz.de/10003487953
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Umbrella branding in pharmaceutical markets
Suppliet, Moritz - 2017
Persistent link: https://www.econbiz.de/10011734578
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Competition between generic and brand name drugs : new evidence from the U.S. pharmaceutical market
Cavaliere, Alberto; Moayedizadeh, Ashin - 2022
Persistent link: https://www.econbiz.de/10014232582
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"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
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Coordinating the five facets of integrated marketing communications
Raulas, Mika; Vepsäläinen, Ari P. J. - 1993
Persistent link: https://www.econbiz.de/10000879798
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Auftragsvorratssteuerung als innovative Akquisitionspolitik gegen Absatzschwankungen im Landschaftsbau-Betrieb
Haderstorfer, Rudolf - 1996
Persistent link: https://www.econbiz.de/10000947230