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Managing brands in the platform economy : an integrated perspective
Schumacher, Martin - 2021
Persistent link: https://www.econbiz.de/10012671307
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Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda (ed.) - 2015
Persistent link: https://www.econbiz.de/10012004694
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The political shaping of markets and consumption systems : a consumer culture theory perspective
Veresiu, Ela - 2015
Persistent link: https://www.econbiz.de/10011498039
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Raising consumers : children and the American mass market in the early twentieth century
Jacobson, Lisa - 2004
Persistent link: https://www.econbiz.de/10001945406
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Co-branding in advertising : the issue of product and brand fit
Geuens, Maggie (contributor); Pecheux, Claude (contributor) - 2006
Persistent link: https://www.econbiz.de/10003332108
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Die Führung von Premiumhandelsmarken im Lebensmitteleinzelhandel : eine informationsökonomische Analyse
Möhlenbruch, Dirk; Arnold, Marion; Wolf, Annett - 2008
Persistent link: https://www.econbiz.de/10003620381
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Internationalisierung von Schweizer Marken : eine Analyse von Mittelunternehmen der Konsumgüterindustrie
Wenger-Schubiger, Nicole Beatrice - 2007
Persistent link: https://www.econbiz.de/10003555256
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Die Relevanz der Markenpersönlichkeit für den Wert der Marke : Eine kausalanalytische Studie
Huber, Frank; Regier, Stefanie; Vollhardt, Kai; Sauer, Silke - 2006
Persistent link: https://www.econbiz.de/10003301751
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The relationship between national brand and private label food products : prices, promotions, recessions, and recoveries
Volpe, Richard - 2011
Persistent link: https://www.econbiz.de/10009735319
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Papel del posicionamiento del distribuidor en la relación entre la marca de distribuidor y lealtad al establecimiento comercial
González-Benito, Oscar; Martos-Partal, Mercedes - 2010
Persistent link: https://www.econbiz.de/10010422529