Brands : meaning and value in postmodern media culture
Adam Arvidsson
| Year of publication: |
2006 ; transferred to digital printing
|
|---|---|
| Authors: | Arvidsson, Adam |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Marke | Konsumgesellschaft | Markenpolitik | Neue Medien | Marketing |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] ; Description [loc.gov] |
| Extent: | 168 S 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-415-34715-7 ; 0-415-34716-5 ; 978-0-415-34715-0 ; 978-0-415-34716-7 ; 0-78-415-34715-0 ; 0-78-415-34716-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002701618