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Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach
Arifine, Ghizlane; Felix, Reto; Furrer, Olivier - 2019
Persistent link: https://www.econbiz.de/10011975635
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Strategic incompatibility in ATM markets
Knittel, Christopher R. (contributor);  … - 2006
We test whether firms use incompatibility strategically, using data from ATM markets. High ATM fees degrade the value of competitors’ deposit accounts, and can in principle serve as a mechanism for siphoning depositors away from competitors or for creating deposit account differentiation. Our...
Persistent link: https://www.econbiz.de/10003727945
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Using customer relationship trajectories to segment customers and predict profitability
Mark, Tanya; Niraj, Rakesh; Dawar, Niraj - 2007
Persistent link: https://www.econbiz.de/10003647476
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A conceptual analysis of the e-channel's multifaceted nature in the 21st century
Zaugg, Alexandra Daniela (contributor) - 2007
Persistent link: https://www.econbiz.de/10003791537
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Relationship marketing in micro and small enterprises and local authorities - international comparison
Lukášová, R°užena (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10003895968
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Customer Acquisition Excellence : systematisches Management der Neukundengewinnung
Homburg, Christian; Fargel, Tim - 2007
Persistent link: https://www.econbiz.de/10003410397
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The value of a "free" customer
Gupta, Sunil (contributor); Mela, Carl F. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003436731
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Preiserlebnisse : Determinanten, Auswirkungen und Managementimplikationen
Bonnemeier, Sebastian - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003427391