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Establishing and maintaining satisfying distributor-relationships are major challenges for industrial manufacturers, selling in international markets. Christian Schmitz examines antecedents, components and impact levels of channel member satisfaction. Thereby the perspective of international...
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We explore the manufacturer's incentives to use a dual-channel supply chain rather than only a direct or an indirect channel in simultaneous price competition. We first revisit the demand formulation widely used in the context of channel analysis and introduce a different demand formulation...
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