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A conceptual analysis of the e-channel's multifaceted nature in the 21st century
Zaugg, Alexandra Daniela (contributor) - 2007
Persistent link: https://www.econbiz.de/10003791537
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Internet retailing as a marketing strategy
Janssen, Maarten C. W.; Noll, Rob van der - 2005
We analyze the incentives for incumbent bricks-and-mortar firms and newentrants to start an online retail channel in a differentiated goods market. Tothis end we set up a two-stage model where firms first decide whether or notto build the infrastructure necessary to start an online retail...
Persistent link: https://www.econbiz.de/10011343275
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User behaviour in Second Life : an empirical study analysis and its implications for marketing practice
Jung, Kathrin; Kirchgeorg, Manfred - 2007
Persistent link: https://www.econbiz.de/10009666325
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Experiential value : a hierarchical model, the impact on e-loyalty and a customer typology
Oppen, Claudia van; Odekerken-Schröder, Gaby; Wetzels, … - 2005
Persistent link: https://www.econbiz.de/10003082726
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Vertrauen durch Reputation im elektronischen Handel
Einwiller, Sabine - 2003
Persistent link: https://www.econbiz.de/10001747146
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Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit; Basu, Preetam; Saha, Kushal - 2020
Persistent link: https://www.econbiz.de/10012226240
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User behavior in second life : an empirical analysis and its implications for marketing practice
Jung, Kathrin; Kirchgeorg, Manfred - 2007
Persistent link: https://www.econbiz.de/10013420398
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The impact of increasing search frictions on online shopping behavior : evidence from a field experiment
Ngwe, Donald; Teixeira, Thales S. - 2018
Persistent link: https://www.econbiz.de/10011931489
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Three essays on marketing strategies in e-commerce and business-to-business service industries
Strauss, Steven Simon - 2002
Persistent link: https://www.econbiz.de/10003780517