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IMC: an integrative review
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Working paper / Department of Commerce, College of Business, Massey University
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Working papers / Department of Commerce, College of Business, Massey University
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ECONIS (ZBW)
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A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
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contributor
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2008
Persistent link: https://www.econbiz.de/10003792325
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Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
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Hawkins, Jacinta
;
Kitchen, Philip J.
; …
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2004
Persistent link: https://www.econbiz.de/10002084600
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3
Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
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2003
Persistent link: https://www.econbiz.de/10001853293
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Implications of globalization on customer relationship management
Kitchen, Philip J.
;
Shergill, Gurvinder S.
;
Eagle, Lynne C.
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2000
Persistent link: https://www.econbiz.de/10001530930
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Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.
;
Eagle, Lynne C.
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2001
Persistent link: https://www.econbiz.de/10001650592
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6
Balancing marketing education and information technology : matching needs or needing a better match?
Eagle, Lynne C.
;
Hunt, Lynne
;
Kitchen, Philip
-
2002
Persistent link: https://www.econbiz.de/10001726430
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