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The value of a "free" customer
Gupta, Sunil (contributor); Mela, Carl F. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003436731
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The value of a "free" customer
Gupta, Sunil; Mela, Carl F.; Vidal-Sanz, José M. - 2009
Persistent link: https://www.econbiz.de/10003972545
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Bestandskunden-Management Automotive : professionelle Kundenbindung als Erfolgsfaktor der Zukunft
Dahlhoff, Hans-Dieter; Korzen, Eva Janina - 2011
Persistent link: https://www.econbiz.de/10008904865
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Essays on customer equity and product marketing
Yoo, Shi Jin - 2004
Persistent link: https://www.econbiz.de/10003566862
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Der nicht-monetäre Kundenwert als Zielgröße im Marketing : Analyse von Einflußfaktoren und Implikationen für die Steuerung
Feinen, Thomas P. J. - 2003
Persistent link: https://www.econbiz.de/10003128668
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Essays on digital marketing strategies : an analytical investigation
Gecer, Gökhan - 2021
Persistent link: https://www.econbiz.de/10012799160
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A DEA-based approach to customer value analysis
Cherchye, Laurens; Rock, Bram de; Dierynck, Bart; … - 2021
Persistent link: https://www.econbiz.de/10012614632
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Conceptualizing and capturing digital transformation's customer value - a logistics and supply chain management perspective
Junge, Anna Lisa - 2020
Persistent link: https://www.econbiz.de/10012429567
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Customer value of shared mobility services : comparing the main value drivers across two different sharing models and public transport
Wannow, Stefanie; Haupt, Martin; Schleuter, Dominik - 2021
Persistent link: https://www.econbiz.de/10014633627
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Relationship Equity im Private Banking
Zenker, Christian Axel (contributor) - 2006
Persistent link: https://www.econbiz.de/10003320338