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Corporate Identity : Strategie nachhaltiger Unternehmensführung

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Employer Branding : Human Resources Management für die Unternehmensführung

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Crisis of character : building corporate reputation in the age of skepticism

Firestein, Peter - 2009

Reputation matters now more than ever. Public opinion in the wake of the financial meltdown has revealed the publics …, reputation is a prime factor in a corporations bottom line. Via its groundbreaking Seven Strategies of Reputation Leadership … invaluable advice to anyone who operates in the public sphere and who understands that reputation is the key to survival …

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Outstanding! : 47 ways to make your organization exceptional

Miller, John G. - 2010

The bestselling author of "QBQ!" shows how anyone can use the unlimited potential of accountability to create an outstanding organization. Miller's newest book offers practical ideas for creating a distinguished group with which customers will want to work

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