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Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of …
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-- Impact booster #7: less is more -- Marketing is dead, long live neuromarketing -- Handbook: selling to the old brain 101 …
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Acknowledgements -- Introduction -- Gamification as winning strategy -- The revolution will be gamified : how gamification has changed the world, and will again -- Video (games) killed the car : gamification as a winning corporate strategy -- The gamification of strategy -- Engaging your team &...
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