Introduction -- Retail valuation : how investors value product availability and inventory management -- Assortment planning : mining sales data to discover "home run" products you are missing -- Product life cycle planning : how to reinvent forecasting, inventory optimization, and markdown...

About the author -- Acknowledgements -- Foreword -- Aretail truths -- Some things never change -- Getting technology to work for you -- Understanding your demographics -- Starting to use social media and PR -- Presenting products andservices online -- The checkout journey -- Make your brand your...