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Customer service : new rules for a social media world
Shankman, Peter - 2011
Persistent link: https://www.econbiz.de/10009236195
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The seven principles of WOM and Buzz marketing : crossing the tipping point
Mourdoukoutas, Panos; Siomkos, George J. - 2009
Persistent link: https://www.econbiz.de/10003846464
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Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more
Kerpen, Dave; Rosenbluth, Mallorie; Riedinger, Meg - 2015 - Revised and expanded second edition
Persistent link: https://www.econbiz.de/10010510849
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Das neue Empfehlungsmarketing : durch Mundpropaganda und Weiterempfehlungen neue Kunden gewinnen
Schüller, Anne M. - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011313334
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Socialnomics : how social media transforms the way we live and do business
Qualman, Erik - 2009
Persistent link: https://www.econbiz.de/10003815715
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Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix; Holzapfel, Klaus - 2010 - 3. Aufl.
Persistent link: https://www.econbiz.de/10008667187
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Buzzmarketing : get people to talk about your stuff
Hughes, Mark - 2008
Persistent link: https://www.econbiz.de/10009553369
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Marketing zum Nulltarif : mit Networking und Empfehlungsmarketing zu neuen Kunden
Misner, Ivan R. - 2011 - 3., aktualisierte Aufl., 2008-02-21
Persistent link: https://www.econbiz.de/10008905686
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The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Silverman, George - 2011 - 2nd ed
Persistent link: https://www.econbiz.de/10008990647