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Emotional Boosting : die hohe Kunst der Kaufverführung
Häusel, Hans-Georg - 2010
Persistent link: https://www.econbiz.de/10003815771
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Branding your business
Hammond, James - 2011 - Rev. ed.
Persistent link: https://www.econbiz.de/10008904300
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Marketing with strategic empathy : inspiring strategy with deeper consumer insight
Brooks, Claire - 2016 - 1st edition
"The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight - or empathy--as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success. At the core of the...
Persistent link: https://www.econbiz.de/10011513122
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Customer service : new rules for a social media world
Shankman, Peter - 2011
Persistent link: https://www.econbiz.de/10009236195
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The seven principles of WOM and Buzz marketing : crossing the tipping point
Mourdoukoutas, Panos; Siomkos, George J. - 2009
Persistent link: https://www.econbiz.de/10003846464
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Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more
Kerpen, Dave; Rosenbluth, Mallorie; Riedinger, Meg - 2015 - Revised and expanded second edition
Persistent link: https://www.econbiz.de/10010510849
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Das neue Empfehlungsmarketing : durch Mundpropaganda und Weiterempfehlungen neue Kunden gewinnen
Schüller, Anne M. - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011313334
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Socialnomics : how social media transforms the way we live and do business
Qualman, Erik - 2009
Persistent link: https://www.econbiz.de/10003815715
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Facebook - Marketing unter Freunden : Dialog statt plumpe Werbung
Holzapfel, Felix; Holzapfel, Klaus - 2010 - 3. Aufl.
Persistent link: https://www.econbiz.de/10008667187