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Handbook of research on promotional strategies and consumer influence in the service sector
Panwar, Upendra Singh (ed.); Kumar, Raj (ed.);  … - 2016
"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--
Persistent link: https://www.econbiz.de/10011472393
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Handbook on the temporal dynamics of organizational behavior
Griep, Yannick (ed.); Hansen, Samantha D. (ed.) - 2020
a temporal lens by focusing on the role of time and its various implications for research. When a phenomenon occurs …
Persistent link: https://www.econbiz.de/10012294211
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Ethik wirtschaftlichen Handelns
Korff, Wilhelm (contributor) - 1999
Persistent link: https://www.econbiz.de/10001407957
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The handbook of brand management scales
Zarantonello, Lia; Pauwels-Delassus, Véronique - 2016
Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions toward the brand -- Attachment to the brand --...
Persistent link: https://www.econbiz.de/10011545632
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Verbraucherwissenschaften : Rahmenbedingungen, Forschungsfelder und Institutionen
Kenning, Peter (ed.); Oehler, Andreas (ed.);  … - 2017 - [1. Auflage]
Persistent link: https://www.econbiz.de/10011528721
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Handbook of research methods in consumer psychology
Kardes, Frank R. (ed.); Herr, Paul M. (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10011997386
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Handbook of research on retailing
Gielens, Kathrijn (ed.); Gijsbrechts, Els (ed.) - 2018
Persistent link: https://www.econbiz.de/10012103092
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Handbook of research on retailing techniques for optimal consumer engagement and experiences
Musso, Fabio (ed.); Druică, Elena (ed.) - 2020
""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"--
Persistent link: https://www.econbiz.de/10012103094
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The Oxford handbook of consumption
Wherry, Frederick F. (ed.); Woodward, Ian Stuart (ed.) - 2019
Persistent link: https://www.econbiz.de/10012121146
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Green marketing as a positive driver toward business sustainability
Naidoo, Vannie (ed.); Verma, Rahul (ed.) - 2020
need of the hour : need of the hour / Kethan manyam, KOSHYS institute of management studies, India -- Green consumer …, Sanatan Dharma College, Ambala Cantt, India -- The green consumer behaviour / Vannie Naidoo, University of KwaZulu - Natal …, South Africa, Rahul Verma, Delhi University, India -- Analyzing the impact of green marketing strategies on the financial …
Persistent link: https://www.econbiz.de/10012033364