//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Handbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Vergleichende Werbung : Bedeut...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
2
Beziehungsmarketing
1
Brand management
1
Cost management
1
Deutschland
1
Germany
1
Innovation management
1
Innovationsmanagement
1
Interface management
1
Kostenmanagement
1
Kundenorientierung
1
Markenführung
1
Market research
1
Marktforschung
1
Organisationsstruktur
1
Organizational structure
1
Product management
1
Produktentwicklung
1
Produktgestaltung
1
Produktmanagement
1
Quality Function Deployment
1
Quality management
1
Qualitätsmanagement
1
Relationship marketing
1
Schnittstellenmanagement
1
Theorie
1
Theory
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Handbook
Article in journal
71
Aufsatz in Zeitschrift
71
Graue Literatur
64
Non-commercial literature
64
Aufsatz im Buch
46
Book section
46
Arbeitspapier
19
Working Paper
19
Lehrbuch
15
Textbook
12
Hochschulschrift
9
Thesis
9
Aufsatzsammlung
6
Case study
6
Fallstudie
6
Collection of articles of several authors
3
Dissertation u.a. Prüfungsschriften
3
Handbuch
3
Sammelwerk
3
Systematic review
2
Übersichtsarbeit
2
Article
1
Company information
1
Firmeninformation
1
more ...
less ...
Language
All
German
3
English
1
Author
All
Huber, Frank
3
Matthes, Isabel
2
Akao, Yōji
1
Herrmann, Andreas
1
Hertel, Günter
1
Regier, Stefanie
1
Vetter, Vanessa
1
Virt, Wilfried
1
Vogel, Johannes
1
Vollhardt, Kai
1
more ...
less ...
Published in...
All
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
Saved in:
2
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Regier, Stefanie
;
Vollhardt, Kai
; …
-
2006
-
3. Aufl.
Persistent link: https://www.econbiz.de/10003453227
Saved in:
3
Absatzwirtschaft für Einsteiger
Huber, Frank
;
Matthes, Isabel
;
Vetter, Vanessa
;
Vogel, …
-
2008
-
4., Aufl.
Persistent link: https://www.econbiz.de/10003777441
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->