Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions toward the brand -- Attachment to the brand --...

Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions toward the brand -- Attachment to the brand --...

Linguistic Theory, Linguistic Diversity and Whorfian Economics / Nigel Fabb -- Dynamic Models of Language Evolution : The Linguistic Perspective / Andrew D.M. Smith -- Dynamic Models of Language Evolution : The Economic Perspective / Andrew John -- What Do We Learn from Neurolinguistics? / Mark...