"The advent of Metaverses will have a profound influence on consumer behaviour, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchase in Metaverse. This book aims to investigate the social, behavioral, and psychological...

Contents: Introduction to the handbook of experimental game theory / C. Mónica Capra, Rachel T.A. Croson, Mary L. Rigdon and Tanya S. Rosenblat -- Part I: A sampling of methodological innovations -- 1. Stochastic game theory for social science: A primer on quantal response equilibrium / Jacob...