Leading international scholars focus on organisational well being in its widest sense, and is concerned with reviewing the factors which are associated with ill health, as well as those which promote positive health and well being.

Content Marketing zielt darauf ab, dem Kunden hochwertige, für ihn relevante Informationen oder Unterhaltung zu bieten, und dabei einen geschäftlichen Vorteil (Produktverkauf, Markenpflege o.Ä.) zu erzielen. Damit steht der Ansatz im Kontrast zu simpler, oft nervtötender Banner-, Anzeigen-...

Cover -- Titel -- Impressum -- Inhaltsverzeichnis -- Über die Autoren -- Einleitung -- Kapitel 1: Warum Content Marketing -- 1.1 Einleitung und Definition Content Marketing -- 1.1.1 Definition -- 1.1.2 Semantisches Web und Inhalte für Maschinen -- 1.1.3 Abgrenzung zum klassischen Marketing --...

Technology advancement and the widespread impacts of the COVID-19 pandemic have had a major impact on both the contours and terrain of work, employment, and the management of people. Understanding these complex developments requires fresh perspectives on the nature and context of the management...

"This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones, iPads, laptops, glasses, VR equipment, and...