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Business without borders : a strategic guide to global marketing
DePalma, Donald A. - 2002
Persistent link: https://www.econbiz.de/10001653671
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Handbuch International Business : Strategie, Praxis, Fallbeispiele
Czech-Winkelmann, Susanne (ed.); Andrich, René (contributor) - 2008
Persistent link: https://www.econbiz.de/10003729329
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Außenhandel : Marketingstrategien und Managementkonzepte
Zentes, Joachim (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002003536
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The SAGE handbook of international marketing
Kotabe, Maasaki (contributor); Kotabe, Masaaki (ed.) - 2009
Persistent link: https://www.econbiz.de/10003744564
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Manual of international marketing
Heilmann, Thomas (ed.) - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10002896410
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Handbook on cross-cultural marketing
Brodowsky, Glen H. (ed.); Schuster, Camille P. (ed.) - 2020
-- 3 glocalization: Companies' search for the right balance between globalization and localization / Svend Hollensen -- 4 …"Disillusionment with globalization, along with a rise in nationalist sentiment, may lead one to ask whether cross …-cultural marketing is a broad topic in today's technological, always-connected world. This Handbook suggests future directions for cross …
Persistent link: https://www.econbiz.de/10012294228
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Governments' role in trade efficiency : compendium
1994
Persistent link: https://www.econbiz.de/10000887216
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Geld-, Bank- und Börsenwesen : Handbuch des Finanzsystems
Obst, Georg (founder); Hintner, Otto (founder);  … - 2000 - 40., völlig überarb. Aufl.
Die 40. Auflage des gut benutzten Klassikers ist in Umfang und vor allem im Preis wesentlich erweitert (zuletzt BA 10/93). Teile des Buches wurden völlig neu konzipiert, um den tiefgreifenden Veränderungen in der nationalen und internationalen Finanzwirtschaft Rechnung zu tragen. Gleiches gilt...
Persistent link: https://www.econbiz.de/10001455653
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Handbook of safeguarding global financial stability : political, social, cultural, and economic theories and models
Caprio, Gerard (ed.); Bacchetta, Philippe (ed.) - 2013 - First edition
Persistent link: https://www.econbiz.de/10013474607
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The handbook of global trade policy
Klasen, Andreas (ed.) - 2020
"Global trade is a key driver for economic growth, and trade is related to several dimensions: The Fourth Industrial Revolution (4IR) with disruptive technologies, globalisation of markets, innovation leading to new trade opportunities, as well as foreign investments following exports lead to...
Persistent link: https://www.econbiz.de/10012041718