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The handbook of brand management scales
Zarantonello, Lia; Pauwels-Delassus, Véronique - 2016
Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity … -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions … toward the brand -- Attachment to the brand -- Consumer-brand relationships -- Brand equity -- Brand orientation -- Consumer …
Persistent link: https://www.econbiz.de/10011545632
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The handbook of brand management scales
Zarantonello, Lia; Pauwels-Delassus, Véronique - 2016
Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity … -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions … toward the brand -- Attachment to the brand -- Consumer-brand relationships -- Brand equity -- Brand orientation -- Consumer …
Persistent link: https://www.econbiz.de/10012244413
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Intecos-cier's market forecasts and indicators : 1997-2007, the epochal decade scanning the emerging market of India ; size, structure, segmentation ; a multi-client study
Mohnot, Sohan Raj (contributor) - Industrial Techno-Economic Services <Delhi> - 1998
Persistent link: https://www.econbiz.de/10001387942
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Grundlagen des CRM : Konzepte und Gestaltung
Hippner, Hajo (ed.); Wilde, Klaus D. (contributor) - 2007 - 2., überarb. und erw. Aufl., Nachdr. Juli 2007
Persistent link: https://www.econbiz.de/10003495010
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Handbook of research on managing and influencing consumer behavior
Kaufmann, Hans Rüdiger (contributor) - 2015
"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--
Persistent link: https://www.econbiz.de/10010477178
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Handbook of research on managing and influencing consumer behavior
Kaufmann, Hans-Ruediger (ed.) - 2015
and brands / Sandra Maria Correia Loureiro -- Brand-led transformation: operationalising the brand in complex service …
Persistent link: https://www.econbiz.de/10010482186
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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand
Pecotich, Anthony (ed.); Shultz, Clifford J. (contributor) - 2006
Persistent link: https://www.econbiz.de/10002151528
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Grundlagen des CRM : Konzepte und Gestaltung
Hippner, Hajo (ed.); Wilde, Klaus D. (contributor) - 2004 - 1. Aufl.
Customer Relationship Management umfasst den Aufbau, die kontinuierliche Optimierung sowie den Erhalt dauerhafter und gewinnbringender Kundenbeziehungen. Vor diesem Hintergrund vermittelt das Buch grundlegendes Orientierungswissen, das für das Verstehen des komplexen CRM-Ansatzes unabdingbar...
Persistent link: https://www.econbiz.de/10001796871
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Beziehungsmarketing mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia (ed.); Griese, Kai-Michael (contributor) - 2000
Persistent link: https://www.econbiz.de/10001494514