"This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones, iPads, laptops, glasses, VR equipment, and...

Contents: 1. An Introduction: Mapping the field(s) of sustainable innovation / Frank Boons and Andrew McMeekin -- Part I: Visions of sustainable innovation -- 2. How does innovation sustain 'sustainable innovation'? / Benoît Godin and Gérald Gaglio -- 3. Innovation in the circular and the...

Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions toward the brand -- Attachment to the brand --...

"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--

""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"--