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Markenartikel
14
Brand
13
B-to-B-Marketing
12
Brand management
12
Business-to-business marketing
12
Deutschland
12
Germany
12
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12
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10
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9
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9
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7
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Handbuch
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6,958
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1,342
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812
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687
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463
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251
Sammelwerk
251
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206
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Bibliografie enthalten
170
Bibliography included
170
Aufsatzsammlung
142
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81
Conference paper
78
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78
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71
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57
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57
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29
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26
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Esch, Franz-Rudolf
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Bruhn, Manfred
2
Cravens, David W.
2
Held, Dirk
2
Lilien, Gary L.
2
Pepels, Werner
2
Scheier, Christian
2
Ammann, Paul
1
Baetzgen, Andreas
1
Baumgarth, Carsten
1
Boltz, Dirk-Mario
1
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1
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1
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Jolly, Adam
1
Jones, Richard
1
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1
Linacre, Nigel
1
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Markovic, Stefan
1
Mohnot, Sohan Raj
1
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1
Plinke, Wulff
1
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1
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ECONIS (ZBW)
29
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1
Business-to-Business-Marketing : Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
2
The certified supplier quality professional handbook
Durivage, Mark Allen
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011576054
Saved in:
3
Advertising for account handlers
Linacre, Nigel
-
2014
Persistent link: https://www.econbiz.de/10010418342
Saved in:
4
Handbuch Trade-Marketing : Konzepte, Instrumente, Organisationsgestaltung und Management
Czech-Winkelmann, Susanne
-
2002
-
1. Aufl., 1. Dr
Persistent link: https://www.econbiz.de/10001653624
Saved in:
5
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
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6
Branchenspezifisches Marketing : Grundlagen, Besonderheiten, Gemeinsamkeiten
Tscheulin, Dieter K.
(
ed.
)
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001541833
Saved in:
7
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
8
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
9
The Oxford handbook of strategic sales and sales management
Cravens, David W.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008826182
Saved in:
10
Handbook of business-to-business marketing
Lilien, Gary L.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009492438
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