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Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand
Pecotich, Anthony (ed.); Shultz, Clifford J. (contributor) - 2006
Persistent link: https://www.econbiz.de/10002151528
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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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Praxisbuch Packaging : wie Verpackungsdesign Produkte verkauft
Seeger, Harald - 2009
Persistent link: https://www.econbiz.de/10003785425
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Handbook of research in mass customization and personalization
Piller, Frank T. (contributor); Zeng, Mingzhe (contributor) - 2010
Persistent link: https://www.econbiz.de/10003949848
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Beziehungsmarketing mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia (ed.); Griese, Kai-Michael (contributor) - 2000
Persistent link: https://www.econbiz.de/10001494514
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Routledge international handbook of internet gambling
Williamson, Robert J. (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10009730367
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Handbook of developments in consumer behaviour
Wells, Victoria (contributor) - 2012
Persistent link: https://www.econbiz.de/10009563858
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Handbook of research on managing and influencing consumer behavior
Kaufmann, Hans Rüdiger (contributor) - 2015
"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--
Persistent link: https://www.econbiz.de/10010477178
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Handbook on brand and experience management
Schmitt, Bernd (ed.) - 2008
Persistent link: https://www.econbiz.de/10003640687
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The Cambridge handbook of psychology and economic behaviour
Lewis, Alan (ed.) - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003688820