Die Neuauflage des deutschsprachigen Standardwerks zur Online-Kommunikation zeigt Herausforderungen, Konzepte und …, interne Kommunikation und Public Affairs wird ebenso thematisiert wie die Besonderheiten von Online …-Monitoring, Kampagnenführung im Netz, Personalisierung oder Storytelling. Für die Neuauflage sind Beiträge zu Mobile Media, Facebook-Kommunikation …

"This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a … technologies and digitalisation processes on corporate communication. Bringing together insights from leading thinkers in the field … of digital corporate communication (DCC), the book explores how digitalisation is transforming organisations and …

"Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most … stressful time of their working life. Crisis Communication Strategies is a must-have handbook for laying the groundwork before a … into meaningful action without delay. Crisis Communication Strategies is unique in the way it equips readers to deal with …