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Digital revolution - new challenges for law : data protection, artificial intelligence, smart products, blockchain technology and virtual currencies
De Franceschi, Alberto (ed.); Schulze, Reiner (ed.);  … - Digital Revolution: Data Protection, Smart Products, … - 2019
Persistent link: https://www.econbiz.de/10012618415
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Handbuch digitale Wirtschaft
Kollmann, Tobias (ed.) - 2020
Themen Internet, E‐Business und E‐Commerce. Für sein besonderes Lehr- und Förderkonzept in diesen Bereichen erhielt er beim … er zudem zu den Pionieren der deutschen Internet‐Gründerszene und der elektronischen Marktplätze. Brandwatch zählt @Prof …
Persistent link: https://www.econbiz.de/10012403331
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Handbuch Digitale Wirtschaft
Kollmann, Tobias (ed.) - 2020
Persistent link: https://www.econbiz.de/10012500929
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Handbook of research on entrepreneurship and marketing for global reach in the digital economy
Carvalho, Luísa Cagica (ed.); Isaías, Pedro (ed.) - 2019
"This book addresses the main issues of interest within the topics of entrepreneurship and marketing in digital world. It emphasizes emergent and innovative aspects of digital marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. It discusses...
Persistent link: https://www.econbiz.de/10011811608
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E-Commerce : Rechtshandbuch
Bräutigam, Peter; Rücker, Daniel; Berger, Arndt - 2017
Persistent link: https://www.econbiz.de/10011391103
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Handbuch Web Mining im Marketing : Konzepte, Systeme, Fallstudien
Hippner, Hajo (ed.); Merzenich, Melanie (contributor);  … - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001646789
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Konsumentenverhalten im Internet
Bauer, Hans H. (ed.) - 2004
Persistent link: https://www.econbiz.de/10001851192
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Konsumentenverhalten im Internet : Konzepte, Erfahrungen, Methoden
Wiedmann, Klaus-Peter (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001851237
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Handbuch Data Science : mit Datenanalyse und Machine Learning Wert aus Daten generieren
Papp, Stefan; Weidinger, Wolfgang; Meir-Huber, Mario; … - 2019
Persistent link: https://www.econbiz.de/10011961713
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Handbook of research on consumer behavioral analytics in Metaverse and the adoption of a virtual world
Pantea Keikhosrokiani (ed.) - 2023
"The advent of Metaverses will have a profound influence on consumer behaviour, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchase in Metaverse. This book aims to investigate the social, behavioral, and psychological...
Persistent link: https://www.econbiz.de/10013462585