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The perils of self-brand connections : consumer response to changes in brand image
Gaustad, Tarje - 2015
Persistent link: https://www.econbiz.de/10011439157
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Consumer's journey as ambassador brand experiences
Riivits-Arkonsuo, Iivi - 2015
Persistent link: https://www.econbiz.de/10011483294
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Revealing attention : how eye movements predict brand choice and moment of choice
Martinovici, Ana - 2019
Persistent link: https://www.econbiz.de/10012144834
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Markenloyalität im Premiumsegment des Automobilmarkts : Determinanten und Wirkungsbeziehungen
Großkurth, Bernd - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002191522
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Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja - 2010
Persistent link: https://www.econbiz.de/10008654412
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Markenloyalität durch persönliche Kommunikation : eine dyadische Analyse von Verkäufer-Kunden-Interaktionen am Beispiel der Marke BMW
Brexendorf, Tim Oliver - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003927090
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Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja - 2010
Persistent link: https://www.econbiz.de/10008661952
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Brand personalities and consumer-brand relationships as elements of successful brand management
Güse, Katharina S. - 2011
Persistent link: https://www.econbiz.de/10009009272
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Brand perception
Möller, Jana - 2013
Persistent link: https://www.econbiz.de/10010343792