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The country-of-origin effect and its potential impact on how German consumers perceive Chinese luxury goods
Shane, Nadine - 2017
Persistent link: https://www.econbiz.de/10012798359
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Advancing consumer responsibility through marketing : empirical insights from the fashion industry
Bürklin, Nina - 2019
Persistent link: https://www.econbiz.de/10012000255
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Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin - 2021
Persistent link: https://www.econbiz.de/10012598486
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Essays on international brand positioning and brand communication
Bruno, Pascal - 2014
Persistent link: https://www.econbiz.de/10010392250
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Country-of-origin effects and consumer attitudes towards luxury brands : evidence from Switzerland and Singapore
Glamheden, Anna Helena - 2006
Persistent link: https://www.econbiz.de/10003389539
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Lokale Produktherkunft und Konsumentenverhalten : der Einfluss der City-of-Origin auf die Kaufentscheidung
Schirrmann, Eric - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002509292
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Landesimage und Kaufentscheidung : Erklärung, Messung, Marketingimplikationen
Möller, Thorsten - 1997
Persistent link: https://www.econbiz.de/10000965903
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Die Handhabung des Moderisikos
Brosche, Oliver - 1994
Persistent link: https://www.econbiz.de/10000895336