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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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The practice and theory of automated timetabling : [this special volume comprises revised versions of a selection of the papers that were presented at the 9th International Conference on the Practice and Theory of Automated Timetabling (PATAT) in Belfast between 10th and 13th August 2010]
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Inflation dynamics and monetary policy : a symposium sponsored by The Federal Reserve Bank of Kansas City, Jackson Hole, Wyo., Aug. 27 - 29, 2015
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Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Decision support systems VI - addressing sustainability and societal challenges : 2nd International Conference, ICDSST 2016, Plymouth, UK, May 23–25, 2016, proceedings
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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ECONIS (ZBW)
943
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1
Beyond
brand
attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc
;
Merunka, Dwight
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
Saved in:
2
Brand
trait transference : when celebrity endorsers acquire
brand
personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
3
How to grow a
brand
: retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
Saved in:
4
Scenarios of developing private brands for food products
Ion, Raluca Andreea
;
Ariciu, Adrian Laurentiu
- In:
Agrarian economy and rural development : realities and …
,
(pp. 434-440)
.
2015
Private brands are those manufactured or provided by one company for offer under another company's
brand
. They are …
Persistent link: https://www.econbiz.de/10011457408
Saved in:
5
Modeling
brand
advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
6
What drives store
brand
purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall
;
Kaswengi, Joseph
- In:
International journal of retail & distribution management
44
(
2016
)
3
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011515880
Saved in:
7
The interrelationships between
brand
and channel choice
Neslin, Scott A.
;
Jerath, Kinshuk
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
Saved in:
8
Managing a corporate
brand
in a challenging stakeholder environment : charity branding
Stuart, Helen
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
Saved in:
9
Antecedents and moderators of
brand
trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
10
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
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