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Dynamic website of Gresik City's Halal life style as the implementation of online Branding in a smart City
Nastiti, Tyas Ajeng; Alfina; Sisprasojo, Nova Ridho - 2018
is possible to build an dynamic website that contain Halal Activity Octagon's information, including: research, text …, documentation, people who involve, etc. Dynamic website is a platform that make a possibility of two way interaction between both … website's maker and user; or user and user. The function of the website is not only as the center of information about the …
Persistent link: https://www.econbiz.de/10012012991
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The development and change in city branding : a content analysis of the literature
Oguztimur, Senay; Akturan, Ulun - 2014
The purpose of this study is to systematically review the city branding literature to provide an explicated and organized view and highlight further research opportunities. In that sense, the articles published on "city branding" and "city marketing" between 1988 and 2014 were explored via...
Persistent link: https://www.econbiz.de/10011492998
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Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
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Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill; Miller, Dale; Ge, Gloria L.; Tam, … - In: The journal of brand management : an international journal 25 (2018) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
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Socio-cultural sphere : governance in new economy and impact on city branding
Pashkus, Vadim; Pashkus, Natalia; Bulina, Anna - 2014
The article analyzes the problems of socio-cultural sphere in the new economy, as well as the impact of socio-cultural sphere on the brand of St.Petersburg, paper also discusses possibility of evaluation of changes in brand strength due to socio-cultural impact. The proposed method of estimation...
Persistent link: https://www.econbiz.de/10011495653
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My city - my brand : the role of residents in place branding
Braun, Erik; Kavaratzis, Mihalis; Zenker, Sebastian - 2010
The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications "translating" insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field in its early stages...
Persistent link: https://www.econbiz.de/10012618833
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The logo matters : the effect of the logo type on the attitude towards co-products
Heberle, Antonia; Gierl, Heribert - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 743-760
Persistent link: https://www.econbiz.de/10011799710
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On the development and impacts of international brand hotels on Hainan Island
Xie, Xiangxiang - 2018
Persistent link: https://www.econbiz.de/10011808952
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The 'creation' of a tourist destination : a success Story or a 'generic' place? : the case of Dubai.
Deffner, Alex; Liouris, Christos - 2010
The relatively short social and economic history of the urban Gulf has undergone radical evolutions over recent years. Cities in the Gulf have advanced on investing in holistic urban planning and branding strategies. The majority of these investments were not merely intent on supplying various...
Persistent link: https://www.econbiz.de/10011575529
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Rethinking place marketing : a literature review
Berglund, Elin; Olsson, Krister - 2010
In contemporary western cities, city marketing is widely applied as a means for local economic development, city competitiveness and attractiveness. In practice, city marketing generally includes a wide range of promotional, organisational and spatial strategies and activities. It is often...
Persistent link: https://www.econbiz.de/10012620062