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The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: Advances in National Brand and Private Label Marketing …, (pp. 151-157). 2018
Persistent link: https://www.econbiz.de/10013277505
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The nature of innovative activity and the protection of intellectual property in Asia
Geng, Difei; Saggi, Kamal - In: Asian economic policy review : AEPR 10 (2015) 1, pp. 71-91
Persistent link: https://www.econbiz.de/10011427964
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The effects of product counterfeiting
Rački Marinković, Ana; Dunković, Dario - In: Trade perspectives in the context of safety, security, …, (pp. 111-134). 2018
Persistent link: https://www.econbiz.de/10011938868
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KI-gestützte Schöpfungsprozesse im geistigen Eigentum : rechtliche Anerkennung von künstlicher Intelligenz im IP: vom Hilfsmittel bis zum autonomen Schaffen
Papastefanou, Stefan - In: Arbeitswelt der Zukunft : die Gesellschaft im Wandel …, (pp. 19-36). 2019
Persistent link: https://www.econbiz.de/10012146242
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Scenarios of developing private brands for food products
Ion, Raluca Andreea; Ariciu, Adrian Laurentiu - In: Agrarian economy and rural development : realities and …, (pp. 434-440). 2015
Private brands are those manufactured or provided by one company for offer under another company's brand. They are often positioned as lower-price alternatives to national brands, and they are helping retailers to build sustainable relationships with their customers. The objective of this...
Persistent link: https://www.econbiz.de/10011457408
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What drives store brand purchases during crisis periods? : evidence from panel data in four product categories
Diallo, Mbaye Fall; Kaswengi, Joseph - In: International journal of retail & distribution management 44 (2016) 3, pp. 301-319
Persistent link: https://www.econbiz.de/10011515880
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Status consumption: both an antecedent and a moderator of private label brand proneness
Gendel-Guterman, Hanna; Levy, Shalom - In: Advances in National Brand and Private Label Marketing …, (pp. 3-10). 2018
Persistent link: https://www.econbiz.de/10013276090
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Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa - In: Advances in National Brand and Private Label Marketing …, (pp. 11-16). 2018
Persistent link: https://www.econbiz.de/10013276091
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Consumer attitudes during periods of economic downturn : embodying responsible behaviors
Sarmento, Maria; Galan-Ladero, M. Mercedes; Marques, Susana - In: Advances in National Brand and Private Label Marketing …, (pp. 17-22). 2018
Persistent link: https://www.econbiz.de/10013276092