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Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio; Ugolini, Marta Maria; Cobelli, Nicola; … - In: The TQM journal : the international review of … 27 (2015) 2, pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
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Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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Perception of artificial intelligence in Spain
Albarrán, Irene; Molina, José Manuel; Gijón, Covadonga - 2020
The present paper analyses perception of AI of individuals in Spain and the factors associated with it. Data on 6 …,308 individuals from the Spanish survey (CIS, 2018) are used. The data include several measures of perception, innovation, place of …
Persistent link: https://www.econbiz.de/10012484229
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Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
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Why is it suddenly so easy to change?
Lilja, Johan; Richardsson, Daniel - In: International journal of quality and service sciences 7 (2015) 2/3, pp. 334-348
Persistent link: https://www.econbiz.de/10011400710
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The role of lifetime activity cues in customer base analysis
Hoppe, Daniel; Wagner, Udo - In: Journal of business research : JBR 67 (2014) 5, pp. 983-989
Persistent link: https://www.econbiz.de/10010364062
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Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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Understanding business customer value in a retail environment : a scale development study
Ney, Benjamin; Whitaker, Darlene; Zentes, Joachim - In: The international review of retail, distribution and … 25 (2015) 5, pp. 460-472
Persistent link: https://www.econbiz.de/10011534041
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Consumer values as mediators in social network information search
Kol, Ofrit; Levy, Shalom; Nebenzahl, Israel D. - In: Bridging the gap between advertising academia and practice, (pp. 3-14). 2017
Persistent link: https://www.econbiz.de/10011539961
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096