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Big data and data analytics in e-commerce
Berntzen, Lasse; Krumova, Milena; Eixelsberger, Wolfgang; … - In: Proceedings of the IWEMB 2019 : Third International …, (pp. 23-47). 2020
Persistent link: https://www.econbiz.de/10012521536
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AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana; Popescu, Ioana-Cecilia; Henson, Martin - In: Reshaping Power Dynamics Between Sustainable Growth and …, (pp. 35-47). 2024
Persistent link: https://www.econbiz.de/10014555814
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre; Lynch, Patrick; Kelliher, Felicity - In: Industrial marketing management : the international … 58 (2016), pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
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Customer Loyalty on Internet Protocol Television (IPTV) in Thailand
Srinuan, Chalita; Srinuan, Pratompong - 2015
This study aims to investigate the customer loyalty on Internet Protocol Television (IPTV) in Thailand. Data were collected from the accidental sampling which consists of 400 IPTV customers in Bangkok through the self-administered questionnaire in 2014. Descriptive statistics, including...
Persistent link: https://www.econbiz.de/10011526290
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Models of customer experience for B2C e-commerce enterprises
Pei, Yilei; Xue, Wanxin; Li, Dandan; Su, Yong - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 24-33
Persistent link: https://www.econbiz.de/10011529132
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An e-commerce customer service robot based on intention recognition model
Peng, Minjing; Qin, Yanwei; Tang, Chenxin; Deng, Xiangming - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 34-44
Persistent link: https://www.econbiz.de/10011529142
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SMEs' switching behavior in the natural gas market
Vigolo, Vania; Cassia, Fabio - In: The TQM journal : the international review of … 26 (2014) 3, pp. 300-307
Persistent link: https://www.econbiz.de/10010341262
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Social media marketing in the wellness industry
Lagrosen, Stefan Olof; Grundén, Kerstin - In: The TQM journal : the international review of … 26 (2014) 3, pp. 253-260
Persistent link: https://www.econbiz.de/10010341279
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Algorithmic Marketing : wie der zunehmende Einsatz von Artificial Intelligence und Automatisierung die Kundenkommunikation und -interaktion verändert
Gentsch, Peter - In: Dialogmarketing Perspektiven 2018/2019 : Tagungsband …, (pp. 53-65). 2019
Persistent link: https://www.econbiz.de/10011999955