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Customer Management aus Sicht...
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Relationship marketing
134
Beziehungsmarketing
133
Consumer behaviour
72
Konsumentenverhalten
72
Customer satisfaction
40
Kundenzufriedenheit
40
Dienstleistungsqualität
24
Service quality
24
Einzelhandel
20
Retail trade
20
E-commerce
18
Electronic Commerce
18
Brand management
17
Markenführung
17
Online retailing
17
Online-Handel
17
Internet marketing
15
Online-Marketing
15
Lieferantenmanagement
14
Supplier relationship management
14
Brand image
12
Markenimage
12
Social Web
12
Social web
12
Confidence
11
Vertrauen
11
B-to-B-Marketing
9
Business-to-business marketing
9
Customer integration
9
Kundenintegration
9
Betriebliche Wertschöpfung
8
Brand
8
Customer retention
8
Marketing management
8
Marketingmanagement
8
Service-Dominant Logic
8
Service-dominant logic
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7
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5
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Konferenzbeitrag
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15,136
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15,136
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3,415
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3,415
Hochschulschrift
1,473
Thesis
1,211
Graue Literatur
1,052
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1,052
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686
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657
Collection of articles of several authors
559
Sammelwerk
559
Case study
463
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463
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374
Ratgeber
230
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213
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159
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159
Lehrbuch
144
Conference paper
141
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128
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107
Handbuch
107
Konferenzschrift
102
Conference proceedings
70
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59
Sammlung
59
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48
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37
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25
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24
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24
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20
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English
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German
9
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1
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Cassia, Fabio
2
Gázquez-Abad, Juan Carlos
2
Gómez-Suárez, Mónica
2
M. S. Mahrinasari
2
Mangiaracina, Riccardo
2
Naudé, Peter
2
Rubio Benito, Natalia
2
Ruiz-Real, José Luis
2
Seghezzi, Arianna
2
Tommasetti, Aurelio
2
Troisi, Orlando
2
Veloso, Mónica
2
Vesci, Massimiliano
2
Villaseñor, Nieves
2
Yagüe Guillén, María Jésus
2
A. Amran
1
Abosag, Ibrahim
1
Abu Bakar bin Abdul Hamid
1
Aiello, Gaetano
1
Al-Ghazali, Basheer Mohammed
1
Al-Husan, Faten Baddar
1
AlHussan, Fawaz Baddar
1
Alamsyah, A.
1
Alexandra, M. O.
1
Alif, M. Gunawan
1
Amorim, Marlene
1
Andersen, Henrik
1
Andersen, Kim Normann
1
Aritonang, R.
1
Ashraf, Sadia
1
Astuti, Rifelly Dewi
1
Athanasula-Reppa, Anastasia
1
Aydın, Hatice
1
Balqiah, Tengku Ezni
1
Barić, Filip
1
Beduschi, Eliane Fátima Strapazzon
1
Bekdache, Salwa
1
Bera, Sasadhar
1
Berntzen, Lasse
1
Bertrandie, Laura
1
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Industrial marketing management : the international journal for industrial and high-tech firms
11
The international review of retail, distribution and consumer research
8
Journal of business research : JBR
7
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Business horizons
4
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
4
Interdisciplinary management research XVI ; 1
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
4
International journal of economics and financial issues : IJEFI
3
Journal of marketing management : MM
3
Journal of service theory and practice
3
Journal of service theory and practice : JSTP
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
South Asian journal of management : SAJM
3
The TQM journal : the international review of organizational improvement
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Agrar- und Ernährungswirtschaft: regional vernetzt und global erfolgreich : 56. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 28. bis 30. September 2016
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of quality and service sciences
2
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
2
Trade perspectives in the context of safety, security, privacy and loyalty
2
Werbung für alle Sinne : multimodale Kommunikationsstrategien
2
AICEI proceedings
1
Adapting to the future : maritime and city logistics in the context of digitalization and sustainability
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Asian journal of business ethics : AJBE
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business process management journal
1
Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
1
Development, Growth and Finance of Organizations from an Eastern European Context : the 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC)
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Driving Quality Management and Sustainability in VUCA Environments : 4th International Conference on Quality Innovation and Sustainability (ICQIS), Setubal, Portugal, May 22-23, 2023
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Industry 4.0 : entrepreneurship and structural change in the new digital landscape
1
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Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio
;
Ugolini, Marta Maria
;
Cobelli, Nicola
; …
- In:
The TQM journal : the international review of …
27
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
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2
Developing the concept of life-cycle service offering
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Lehtonen, Heini
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
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3
The role of balanced centricity in the Spanish creative industries adopting a crowd-funding organisational model
Quero, María José
;
Ventura, Rafael
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
2
,
pp. 122-139
Persistent link: https://www.econbiz.de/10011297512
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4
Measuring customer value co-creation behavior : developing a conceptual model based on service-dominant logic
Tommasetti, Aurelio
;
Troisi, Orlando
;
Vesci, Massimiliano
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 930-950
Persistent link: https://www.econbiz.de/10011797936
Saved in:
5
Configuring PBC for operating of capital goods : a case-based typology
Freund, Sebastian
;
Stölzle, Wolfgang
- In:
Supply Management Research : aktuelle …
,
(pp. 177-200)
.
2016
Persistent link: https://www.econbiz.de/10011345716
Saved in:
6
A perspective on value co-creation processes in eSports service ecosystems
Kunz, Reinhard E.
;
Roth, Alexander
;
Santomier, James
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012880113
Saved in:
7
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
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8
Co-owned resources : IP and data in smart cities
Toli, Angeliki Maria
;
Murtagh, Niamh
;
Smyth, Hedley
- In:
Journal of service theory and practice
32
(
2022
)
2
,
pp. 156-178
Persistent link: https://www.econbiz.de/10013190862
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9
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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10
The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre
;
Lynch, Patrick
;
Kelliher, Felicity
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
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