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Markenführung
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
International journal of advertising : the quarterly review of marketing communications
10
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
8
Journal of business research : JBR
7
Journal of marketing management : MM
7
The journal of brand management : an international journal
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Conference proceedings trends in business communication 2016
4
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
4
Designing and communicating experience
4
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
4
Interdisciplinary management research XVI ; 1
4
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
4
The globalisation of Chinese business : implications for multinational investors
4
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
3
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
3
Journal of retailing and consumer services
3
The international review of retail, distribution and consumer research
3
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Business horizons
2
Energy reports
2
Ethics, social responsibility and sustainability in marketing
2
International journal of quality and service sciences
2
International studies of management and organization
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Open economics
2
Proceedings of the 5th International Conference on Economic Management and Green Development
2
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Scientific Annals of Economics and Business
2
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
2
The journal of consumer marketing
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
Advances in analytics and applications
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
1
Agrarian economy and rural development : realities and perspectives for Romania : International Symposium : the 9th edition
1
Artificial intelligence and digital transformation in supply chain management : innovative approaches for supply chains
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ECONIS (ZBW)
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1
The marketing agency role in delineating and communicating
brand
purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
2
Defensive strategy against a private label : building
brand
premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
3
Brand
purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
Saved in:
4
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
5
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
6
The logo matters : the effect of the logo type on the attitude towards co-products
Heberle, Antonia
;
Gierl, Heribert
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011799710
Saved in:
7
From Chambord's
brand
equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
8
Antecedents and moderators of
brand
trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
9
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
10
Modeling
brand
advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
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