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Brand trait transference : when celebrity endorsers acquire brand personality traits

Arsena, Ashley; Silvera, David H.; Pandelaere, Mario - In: Journal of business research : JBR 67 (2014) 7, pp. 1537-1543

Persistent link: https://www.econbiz.de/10010379277

Antecedents and moderators of brand trust in the context of baby care toiletries

Srivastava, Neha; Dash, Satya Bhushan; Mookerjee, Amit - In: The journal of consumer marketing 32 (2015) 5, pp. 328-340

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Household financial planning and savings behavior

Brounen, Dirk; Koedijk, Kees; Campbell, Rachel - In: Journal of international money and finance 69 (2016), pp. 95-107

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Universal values and virtues in management versus cross-cultural moral relativism : an educational strategy to clear the ground for business ethics

Demuijnck, Geert - In: Journal of business ethics : JOBE 128 (2015) 4, pp. 817-835

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Economic Governance auf Grundlage des Wertbegriffs - vom Wert des Wertbegriffs

Oermann, Nils Ole - In: Economic Governance und Ordonomik : erste …, (pp. 35-42). 2014

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Determinants of professional sports firm values in the United States and Europe : a comparison between sports over the period 2004 - 2011

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Is competitiveness development self-defeating through its impact on social structures and values?

Gern, Jean-Pierre - In: Crisis and sustainability : responses from different …, (pp. 39-45). 2013

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A panel data approach to price-value correlations

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Managerial perceptions of service-infused IORs in China & India : a discursive view of value co-creation

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Farmland value forecasting and the estimation of monthly payment of farmland pension considering the regional differences

Cho, Deokho; Yeo, Changwhan - 2015

The basic concept of a reverse mortgage is loan available to homeowners who are 65 years or older that enables them to convert part of the equity in their home into cash. The loan is called a reverse mortgage because the traditional mortgage payback stream is reversed. Instead of making monthly...

Persistent link: https://www.econbiz.de/10011485306