Does advertising revenue increase or diminish content differentiation in media markets? This paper shows that an increase in the technically feasible number of ad breaks per video leads to an increase in content differentiation between several thousand YouTube channels. I exploit two...

Prior studies show that both mass and social media have played an influential role after the Great East Japan Earthquake, in particular, media information can affect a person's perception of the disaster as well as their behavioural intention of post-disaster activities. However, currently the...

While the literature contains many slightly different definitions for the image of a company, they all put great emphasis on its importance. Many of the messages posted on social media networks nowadays contain strong sentiment and emotion indications regarding almost any topic, therefore...

Generally, the mass media perform the following social functions: information function, agenda setting, control function and criticism of social structures and institutions, educational function and function of socialization and integration (Jurcic, 2017). Through the digital revolution the...