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Journal of business ethics : JOBE
22
Journal of business research : JBR
20
International journal of economics and financial issues : IJEFI
17
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
International journal of advertising : the quarterly review of marketing communications
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Designing and communicating experience
14
Islamic Finance, FinTech, and the Road to Sustainability : Reframing the Approach in the Post-Pandemic Era
13
The international review of retail, distribution and consumer research
13
Macroprudential regulation and policy for the Islamic financial industry : theory and applications
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
11
Islamic finance, risk-sharing and macroeconomic stability
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
8
Marketing letters : a journal of research in marketing
8
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
8
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
7
Journal of marketing management : MM
7
Journal of retailing and consumer services
7
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
7
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
6
Ethics, social responsibility and sustainability in marketing
6
Islamic monetary economics and institutions : theory and practice
6
Reinventing management strategies : the design for future ; issues in marketing and finance
6
Competition and cooperation in economics and business : Proceedings of the Asia-Pacific Research in Social Sciences and Humanities, Depok, Indonesia, 7-9 November 2016, Topics in Economics and Business
5
First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
5
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
The usage, costs and benefits of cash - revisited : International Cash Conference 2014
5
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
4
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
4
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
4
International journal of retail & distribution management
4
Islamic finance practices : experiences from South Eastern Europe
4
Journal of service theory and practice
4
The American economic review
4
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ECONIS (ZBW)
693
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1
Islamic
advertising
revisited : implications of Islamic principles in
advertising
Jaapar, Nurzahidah Haji
;
Halim, Anis Husna Abdul
; …
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 269-282)
.
2022
Persistent link: https://www.econbiz.de/10013174371
Saved in:
2
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed
advertising
and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
3
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Saved in:
4
Effectiveness of the "Made in China" TV advertisement : evidence from a survey at an American university
Wang, Qingbin
;
Sun, Tao
;
Li, Minghao
;
Li, Wen
;
Zou, Yang
- In:
Journal of Chinese economic and foreign trade studies
6
(
2013
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10010347089
Saved in:
5
Modeling brand
advertising
with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
6
The impact of inference generation on belief formation
Lee, Dong Hwan
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2064-2071
Persistent link: https://www.econbiz.de/10010400153
Saved in:
7
Life insurance advertisements : irrational emotional appeal
Malik, Chirag
;
Giri, Ravi
- In:
Reinventing management strategies : the design for …
,
(pp. 129-136)
.
2014
Persistent link: https://www.econbiz.de/10010437277
Saved in:
8
Effects of ethnic
advertising
on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
9
Relationship between Spokesperson's gender and
advertising
color temperature in a framework of
advertising
effectiveness
Pilelienė, Lina
;
Grigaliūnaitė, Viktorija
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011866189
Saved in:
10
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
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