Narrow search
Showing 1 - 10 of 780
Cover Image
The impact of cultural institutes on international tourism
Lo, Melody; Lien, Da-hsiang Donald; Bojanic, David C. - In: The International trade journal 37 (2023) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10013552666
Cover Image
Sunda culture values at Sunda restaurant design in Bandung
Cardiah, T.; Wulandari, R.; Sarihati, T. - In: Understanding digital industry : proceedings of the …, (pp. 267-270). 2020
Persistent link: https://www.econbiz.de/10012226465
Cover Image
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Cover Image
Does culture affect consumer behaviour, when shopping on-line?
Alaoui, Adnane; Vianelli, Donata - In: Advances in National Brand and Private Label Marketing …, (pp. 105-113). 2018
Persistent link: https://www.econbiz.de/10013277463
Cover Image
A quadripartite approach to analysing young British South Asian adults' dual cultural identity
Dey, Bidit Lal; Balmer, John M.T.; Pandit, Ameet; … - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 789-816
Persistent link: https://www.econbiz.de/10011746419
Cover Image
The significance of wellness and its presence in the life of the Romanian young generation
Molnar, Elisabeta Ilona; Gulyas, Greta - In: Navigating Through the Crisis: Business, Technological …, (pp. 1-18). 2022
Persistent link: https://www.econbiz.de/10013337783
Cover Image
Customer journey maps of Muslim young agropreneurs
Rahim, M. F. A.; Ong, J. W.; Yatim, N. M.; Yanan, H. A.; … - In: Understanding digital industry : proceedings of the …, (pp. 354-357). 2020
Persistent link: https://www.econbiz.de/10012226592
Cover Image
What influences decision making in online purchasing of books in generation X and Y?
Meštrović, Ines Sosa; Knežević, Blaženka; Falat, … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 367-375
Electronic commerce in B2C area is developing rapidly in Europe in last decade and it became respective proportion in retail revenue generation in all EU countries. More than a half of population in EU are online shoppers. Books are important product category. On the other hand, consumer...
Persistent link: https://www.econbiz.de/10012227605
Cover Image
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Cover Image
Big Data is watching you : opportunities and challenges from the perspective of young adult consumers in Russia
Lichy, Jessica; Kachour, Maher; Khvatova, Tatiana - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 719-741
Persistent link: https://www.econbiz.de/10011746380