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Children's perceptions of sponsorship disclosures in online influencer videos
Rozendaal, Esther; Reijmersdal, Eva A. van; Goot, … - In: Designing and communicating experience, (pp. 273-287). 2021
Persistent link: https://www.econbiz.de/10012648321
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International diversity of authorship in advertising research
Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10011687836
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Editorial: international and methodological diversity in advertising research
Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 659-662
Persistent link: https://www.econbiz.de/10011799652
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912